Google ads to appear in more games

February 20th, 2007

Google has purchased the ad firm, Adscape, for a cool $23 million. The move is expected to pave the internet company’s way into in-game advertising, though sources within the advertising world warn it won’t all be a smooth ride. “There is a whole world of difference between the form of advertising done by Google and Madison Avenue. While everyone appreciates the dollars Google can throw around, when it comes to [in-game ad] experience they just don’t have it.”

Google may not have the experience (yet), but something tells us that an in-game version of the context-sensitive Adsense can’t be far behind. Very soon you’ll be taking a stroll through Raccoon City, only to be reminded of some great online deals for guns, ammo and “restorative herbs.”

It will be interesting to see how Google uses their ads in the games.  Will they allow people to purchase ads and have it show up online for a set amount of times etc? I could see them charging a arm and leg for this type of ads but we all know people with money will do it.

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